WHAT'S THEIR PROBLEM? 

Fill in the client issue for this page. 

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Describe them:

 

 

 

 

What are their problems:

 

 

 

 

 

What are some words or phrases we could use to address their problems?

 

 

 

 

 

What would they be excited to find at our store?

 

 

 

 

 

What would make them come to the store?

 

 

 

 

 

DESIGN

 

What would they be impressed to see that would help them trust us as we answer their problem?  

 

 

 

 

 

Are there any additional design elements I need to gather for this page?

 

 

 

 

Should I introduce new design elements or mainly repeat previous ones?

 

 

 

 

What design would illustrate how we would treat them if they came in and talked to us?

 

 

 

 

What design elements would really set us apart from the competition and make them come here instead?

 

 

RESEARCH

 

What do competitors offer in this area?

 

 

 

 

 

Research the topic of this page.

 

 

 

 

 

WORDS I LIKE

 

Words that describe how I want people to feel on this page:

 

 

 

 

 

What words and phrases would get me excited about this page if I was the audience?

 

 

 

 

 

Words that answer their problems.

 

 

 

 

 

Words about our products:

 

 

 

 

 

Words that I shouldn’t use: